[ADEQ Media] ADEQ Director Owens Announces Partnership with University of Arizona to Promote Recycling at Sports Events

[media@lists.azdeq.gov]

ADEQ Director Owens Announces Partnership with University of Arizona to
Promote Recycling at Sports Events

PHOENIX (January 31, 2007) - Arizona Department of Environmental Quality
(ADEQ) Director Steve Owens today announced that ADEQ is teaming up with
the University of Arizona to promote and implement recycling at all home
UofA sporting events, including football, basketball, volleyball,
softball and gymnastics. 

"The program is a slam-dunk," Owens said. "A lot of items being thrown
away at sporting events can be recycled. This program is not only a
great way to increase recycling at UofA events; it also will help remind
people who attend the events of the benefits of recycling, and to help
them make recycling a part of everyday life."

ADEQ has provided 42 recycling containers to the UofA that will be used
by fans at the McKale Memorial Center, Arizona Stadium, Hillenbrand
Memorial Stadium and Sancet Stadium to collect plastic, glass and
aluminum containers. The recycling containers are already in place at
the McKale Center. 

The new recycling program will be promoted through a variety of media
elements to include in-stadium electronic signs, end-zone signs at
Arizona Stadium, and public service announcements (PSA) during each
in-game, pre-game and post-game radio broadcast. 

In addition, video PSAs featuring men's head basketball coach Lute Olson
will be shown during all home basketball games, and video PSAs featuring
head football coach Mike Stoops will be shown during all home football
games. 

The UofA partnership is ADEQ's second major recycling effort at a sports
facility. ADEQ has also partnered with the Arizona Cardinals to promote
recycling at University of Phoenix Stadium in Glendale. 

-end-

News media interested in additional information on this or any other
topic concerning the Arizona Department of Environmental Quality should
contact the Office of Communications at (602) 771-2215 or via email at
communications@azdeq.gov.